CR - Good for Business, or just Good PR?

I was speaking the other day with a senior environment manager at a large insurance group, about their entering the Peer Award for Excellence in Corporate Responsibility.

After some hesitation she declined. She explained that they do not seek awards, because care for the environment makes good business sense, and is not about good PR.

I think it is true that some/many organisations pursue CR ideals because it looks good. Isn't it inspiring though when an environment manager says it really is about the environment, and about good business, and is not about the kudos?

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